F
—/10
Preliminary BPI
#1305 by Data
0 of 50 votes to unlock BPI Rank
How people are ranking this
0 votes
No ranks yet. Be the first →
50 more weighted votes to unlock BPI Rank for this brand.
Score Breakdown
Category Scores
Reach64.2
Connection48.0
Financial Strength70.5
Relevance16.9
Affinity71.4
Momentum17.8
Presence72.8
Activation52.1
Community50.0
Heritage64.8
Industry Position
#20 in Household Goods114 points behind Colgate-Palmolive
527 BPS641 BPS (Colgate-Palmolive)
Compare Febreze
See how Febreze stacks up against any other brand in the index.