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General Mills
Major food company producing cereals, snacks, and baking products including Cheerios and Pillsbury.
—/10
Preliminary BPI
#1167 by Data
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Score Breakdown
Category Scores
Reach58.5
Connection36.0
Financial Strength71.3
Relevance30.1
Affinity71.8
Momentum17.6
Presence77.0
Activation45.2
Community50.0
Heritage95.8
Industry Position
#14 in Household Goods105 points behind Colgate-Palmolive
536 BPS641 BPS (Colgate-Palmolive)
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