G
—/10
Preliminary BPI
#1503 by Data
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Score Breakdown
Category Scores
Reach61.8
Connection42.0
Financial Strength69.9
Relevance8.6
Affinity74.3
Momentum17.7
Presence71.2
Activation56.2
Community50.0
Heritage80.4
Industry Position
#23 in Household Goods127 points behind Colgate-Palmolive
514 BPS641 BPS (Colgate-Palmolive)
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