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Glossier

Beauty & Personal CareUnited StatesFounded 2014glossier.com

Millennial-favorite beauty brand built on social media with a skin-first philosophy.

/10
Preliminary BPI
#2215 by Data
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Score Breakdown

Category Scores

Reach53.7
Connection100.0
Financial Strength35.8
Relevance0.0
Affinity69.5
Momentum18.3
Presence72.8
Activation40.4
Community50.0
Heritage48.4

Industry Position

#49 in Beauty & Personal Care187 points behind Gillette
458 BPS645 BPS (Gillette)

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