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Head & Shoulders
World-leading anti-dandruff shampoo brand owned by Procter & Gamble.
—/10
Preliminary BPI
#1471 by Data
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Score Breakdown
Category Scores
Reach54.7
Connection32.0
Financial Strength82.8
Relevance21.6
Affinity68.9
Momentum17.1
Presence71.0
Activation44.6
Community50.0
Heritage79.0
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