H
Henkel
German chemical and consumer goods company known for Persil, Schwarzkopf, and Loctite.
—/10
Preliminary BPI
#1924 by Data
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Score Breakdown
Category Scores
Reach49.8
Connection28.0
Financial Strength73.9
Relevance14.0
Affinity68.1
Momentum16.5
Presence72.8
Activation41.4
Community50.0
Heritage94.6
Industry Position
#34 in Household Goods159 points behind Colgate-Palmolive
482 BPS641 BPS (Colgate-Palmolive)
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