H
Hershey
Iconic American chocolate and confectionery manufacturer.
—/10
Preliminary BPI
#1214 by Data
0 of 50 votes to unlock BPI Rank
How people are ranking this
0 votes
No ranks yet. Be the first →
50 more weighted votes to unlock BPI Rank for this brand.
Score Breakdown
Category Scores
Reach57.5
Connection48.0
Financial Strength71.0
Relevance19.4
Affinity74.8
Momentum18.3
Presence74.1
Activation50.5
Community50.0
Heritage92.2
Industry Position
#17 in Household Goods108 points behind Colgate-Palmolive
533 BPS641 BPS (Colgate-Palmolive)
Compare Hershey
See how Hershey stacks up against any other brand in the index.