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Jack Daniel's
Tennessee whiskey brand and one of the best-selling American whiskeys worldwide.
—/10
Preliminary BPI
#1332 by Data
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Score Breakdown
Category Scores
Reach63.0
Connection44.0
Financial Strength65.9
Relevance14.6
Affinity74.3
Momentum17.1
Presence75.6
Activation50.8
Community50.0
Heritage95.8
Industry Position
#20 in Packaged Food & Snacks99 points behind San Miguel
525 BPS624 BPS (San Miguel)
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