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Kao Corporation
Japanese chemical and cosmetics company, one of the largest consumer goods companies in Asia.
—/10
Preliminary BPI
#1649 by Data
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Score Breakdown
Category Scores
Reach48.2
Connection30.0
Financial Strength72.2
Relevance24.7
Affinity76.1
Momentum17.4
Presence73.0
Activation37.5
Community50.0
Heritage93.2
Industry Position
#30 in Household Goods137 points behind Colgate-Palmolive
504 BPS641 BPS (Colgate-Palmolive)
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