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Kellogg's
Multinational food manufacturer known for breakfast cereals and snacks.
—/10
Preliminary BPI
#1191 by Data
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Score Breakdown
Category Scores
Reach63.0
Connection40.0
Financial Strength70.3
Relevance24.7
Affinity70.2
Momentum17.0
Presence74.2
Activation49.6
Community50.0
Heritage90.4
Industry Position
#16 in Household Goods107 points behind Colgate-Palmolive
534 BPS641 BPS (Colgate-Palmolive)
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