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Kraft Heinz
Food and beverage conglomerate formed from the merger of Kraft Foods and H.J. Heinz.
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Preliminary BPI
#1775 by Data
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Score Breakdown
Category Scores
Reach58.1
Connection32.0
Financial Strength73.4
Relevance19.4
Affinity67.9
Momentum17.0
Presence71.7
Activation45.9
Community50.0
Heritage46.9
Industry Position
#31 in Household Goods146 points behind Colgate-Palmolive
495 BPS641 BPS (Colgate-Palmolive)
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