Lego

Household GoodsDenmarkFounded 1932lego.com

Iconic Danish toy company famous for its interlocking plastic bricks and themed play sets.

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Preliminary BPI

#482 by Data

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Score Breakdown

Reach73.9

Connection100.0

Financial Strength40.9

Relevance16.7

Affinity88.1

Momentum19.7

Presence84.2

Activation82.7

Community50.0

Heritage85.9

#5 in Household Goods41 points behind Colgate-Palmolive

600 BPS641 BPS (Colgate-Palmolive)

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