L
—/10
Preliminary BPI
#1070 by Data
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Score Breakdown
Category Scores
Reach65.2
Connection56.0
Financial Strength71.4
Relevance14.2
Affinity74.3
Momentum17.8
Presence72.7
Activation51.5
Community50.0
Heritage92.9
Industry Position
#11 in Household Goods97 points behind Colgate-Palmolive
544 BPS641 BPS (Colgate-Palmolive)
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