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Marico
Indian FMCG company known for Parachute coconut oil, Saffola, and personal care brands.
—/10
Preliminary BPI
#2471 by Data
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Score Breakdown
Category Scores
Reach35.5
Connection32.0
Financial Strength65.9
Relevance3.2
Affinity74.6
Momentum18.1
Presence70.0
Activation33.6
Community50.0
Heritage69.1
Industry Position
#48 in Household Goods213 points behind Colgate-Palmolive
428 BPS641 BPS (Colgate-Palmolive)
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