M
Mars Inc
Family-owned conglomerate known for M&Ms, Snickers, pet care, and food products.
—/10
Preliminary BPI
#1143 by Data
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Score Breakdown
Category Scores
Reach61.0
Connection44.0
Financial Strength45.3
Relevance40.9
Affinity76.2
Momentum18.3
Presence79.0
Activation56.9
Community50.0
Heritage89.6
Industry Position
#13 in Household Goods103 points behind Colgate-Palmolive
538 BPS641 BPS (Colgate-Palmolive)
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