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Maybelline

Beauty & Personal CareUnited StatesFounded 1915maybelline.com

Leading mass-market cosmetics brand owned by L'Oreal, known for accessible beauty products.

/10
Preliminary BPI
#884 by Data
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Score Breakdown

Category Scores

Reach62.0
Connection64.0
Financial Strength79.4
Relevance13.7
Affinity72.7
Momentum18.6
Presence77.5
Activation54.2
Community50.0
Heritage89.0

Industry Position

#29 in Beauty & Personal Care86 points behind Gillette
559 BPS645 BPS (Gillette)

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