M
—/10
Preliminary BPI
#2263 by Data
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Score Breakdown
Category Scores
Reach55.6
Connection26.0
Financial Strength67.8
Relevance1.6
Affinity67.4
Momentum17.7
Presence69.0
Activation49.7
Community50.0
Heritage61.4
Industry Position
#40 in Household Goods186 points behind Colgate-Palmolive
455 BPS641 BPS (Colgate-Palmolive)
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