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Mondelez International
Global snacking company behind Oreo, Cadbury, Toblerone, and other iconic brands.
—/10
Preliminary BPI
#796 by Data
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Score Breakdown
Category Scores
Reach65.0
Connection50.0
Financial Strength75.0
Relevance32.8
Affinity74.6
Momentum17.9
Presence79.2
Activation55.0
Community50.0
Heritage51.1
Industry Position
#6 in Household Goods74 points behind Colgate-Palmolive
567 BPS641 BPS (Colgate-Palmolive)
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