M
Mountain Dew
PepsiCo's high-caffeine citrus soda deeply embedded in gaming and extreme sports culture.
—/10
Preliminary BPI
#1311 by Data
0 of 50 votes to unlock BPI Rank
How people are ranking this
0 votes
No ranks yet. Be the first →
50 more weighted votes to unlock BPI Rank for this brand.
Score Breakdown
Category Scores
Reach59.8
Connection50.0
Financial Strength82.0
Relevance6.9
Affinity70.7
Momentum17.9
Presence72.8
Activation50.4
Community50.0
Heritage84.2
Compare Mountain Dew
See how Mountain Dew stacks up against any other brand in the index.