Nivea

Beauty & Personal CareGermanyFounded 1911nivea.com

Nivea — Beauty & Personal Care brand.

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Preliminary BPI

#473 by Data

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Score Breakdown

Reach73.4

Connection100.0

Financial Strength70.0

Relevance10.2

Affinity79.3

Momentum19.1

Presence80.6

Activation55.5

Community50.0

Heritage89.6

#8 in Beauty & Personal Care43 points behind Gillette

602 BPS645 BPS (Gillette)

See how Nivea stacks up against any other brand in the index.