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Olaplex
Haircare brand with patented bond-building technology popular among salons and consumers.
—/10
Preliminary BPI
#2119 by Data
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Score Breakdown
Category Scores
Reach51.0
Connection80.0
Financial Strength61.2
Relevance2.0
Affinity66.5
Momentum17.1
Presence65.4
Activation36.9
Community50.0
Heritage48.4
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