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Olay

Beauty & Personal CareUnited StatesFounded 1952olay.com

P&G-owned skincare brand specializing in anti-aging and moisturizing products.

/10
Preliminary BPI
#1333 by Data
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Score Breakdown

Category Scores

Reach57.5
Connection44.0
Financial Strength82.8
Relevance9.8
Affinity72.0
Momentum17.8
Presence75.0
Activation48.9
Community50.0
Heritage81.4

Industry Position

#38 in Beauty & Personal Care120 points behind Gillette
525 BPS645 BPS (Gillette)

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