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Old Spice
Iconic P&G men's grooming brand revitalized by viral marketing campaigns.
—/10
Preliminary BPI
#903 by Data
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Score Breakdown
Category Scores
Reach55.9
Connection56.0
Financial Strength83.5
Relevance21.6
Affinity72.4
Momentum17.9
Presence73.8
Activation58.0
Community50.0
Heritage84.8
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