O
Old Spice
Iconic P&G men's grooming brand revitalized by viral marketing campaigns.
—/10
Preliminary BPI
#916 by Data
0 of 50 votes to unlock BPI Rank
How people are ranking this
0 votes
No ranks yet. Be the first →
50 more weighted votes to unlock BPI Rank for this brand.
Score Breakdown
Category Scores
Reach55.9
Connection56.0
Financial Strength83.5
Relevance21.6
Affinity72.4
Momentum17.7
Presence73.8
Activation58.0
Community50.0
Heritage84.8
Compare Old Spice
See how Old Spice stacks up against any other brand in the index.