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Pantene

Beauty & Personal CareUnited StatesFounded 1945pantene.com

P&G-owned hair care brand known globally for shampoos and conditioners.

/10
Preliminary BPI
#1390 by Data
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Score Breakdown

Category Scores

Reach57.8
Connection40.0
Financial Strength82.8
Relevance13.7
Affinity69.0
Momentum17.2
Presence73.2
Activation48.0
Community50.0
Heritage83.1

Industry Position

#41 in Beauty & Personal Care123 points behind Gillette
522 BPS645 BPS (Gillette)

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