P
Parle
Indian food company known for Parle-G biscuits, one of the world's best-selling biscuit brands.
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Preliminary BPI
#2003 by Data
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Score Breakdown
Category Scores
Reach43.2
Connection40.0
Financial Strength40.6
Relevance30.5
Affinity80.1
Momentum17.7
Presence73.8
Activation46.4
Community50.0
Heritage86.5
Industry Position
#32 in Packaged Food & Snacks149 points behind San Miguel
475 BPS624 BPS (San Miguel)
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