Pilot

Household GoodsJapanFounded 1918pilot.co.jp

Japanese pen manufacturer, world's largest maker of writing instruments.

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Preliminary BPI

#1571 by Data

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Score Breakdown

Reach40.9

Connection30.0

Financial Strength68.9

Relevance40.9

Affinity78.9

Momentum17.8

Presence70.3

Activation34.7

Community50.0

Heritage88.5

#24 in Household Goods131 points behind Colgate-Palmolive

510 BPS641 BPS (Colgate-Palmolive)

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