P
Procter & Gamble
Consumer goods giant with brands like Tide, Pampers, and Gillette.
—/10
Preliminary BPI
#942 by Data
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Score Breakdown
Category Scores
Reach64.2
Connection24.0
Financial Strength75.1
Relevance24.7
Affinity77.0
Momentum17.4
Presence80.8
Activation59.6
Community50.0
Heritage98.9
Industry Position
#7 in Household Goods87 points behind Colgate-Palmolive
554 BPS641 BPS (Colgate-Palmolive)
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