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Reckitt Benckiser
British consumer goods company behind Lysol, Dettol, Durex, and Finish.
—/10
Preliminary BPI
#2032 by Data
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Score Breakdown
Category Scores
Reach50.8
Connection24.0
Financial Strength67.1
Relevance14.0
Affinity68.7
Momentum16.4
Presence70.0
Activation42.4
Community50.0
Heritage100.0
Industry Position
#35 in Household Goods170 points behind Colgate-Palmolive
471 BPS641 BPS (Colgate-Palmolive)
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