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Salim Group

Household GoodsIndonesiaFounded 1972salimgroup.com

Indonesian conglomerate with interests in food, telecom, real estate, and automotive.

/10
Preliminary BPI
#2700 by Data
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Score Breakdown

Category Scores

Reach29.4
Connection20.0
Financial Strength52.2
Relevance24.7
Affinity70.0
Momentum17.8
Presence68.8
Activation25.3
Community50.0
Heritage75.6

Industry Position

#50 in Household Goods233 points behind Colgate-Palmolive
408 BPS641 BPS (Colgate-Palmolive)

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