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SC Johnson
Family-owned manufacturer of household cleaning and pest control products including Raid and Glade.
—/10
Preliminary BPI
#2437 by Data
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Score Breakdown
Category Scores
Reach45.3
Connection24.0
Financial Strength43.0
Relevance19.4
Affinity69.2
Momentum17.1
Presence71.0
Activation42.1
Community50.0
Heritage93.3
Industry Position
#46 in Household Goods208 points behind Colgate-Palmolive
433 BPS641 BPS (Colgate-Palmolive)
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