Shiseido

Beauty & Personal CareJapanFounded 1872shiseido.com

Shiseido — Beauty & Personal Care brand.

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Preliminary BPI

#467 by Data

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Score Breakdown

Reach72.9

Connection100.0

Financial Strength69.4

Relevance11.8

Affinity80.9

Momentum19.0

Presence78.4

Activation52.4

Community50.0

Heritage95.1

#7 in Beauty & Personal Care42 points behind Gillette

603 BPS645 BPS (Gillette)

See how Shiseido stacks up against any other brand in the index.