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SK-II

Beauty & Personal CareJapanFounded 1980sk-ii.com

SK-II — Beauty & Personal Care brand.

/10
Preliminary BPI
#487 by Data
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Score Breakdown

Category Scores

Reach73.4
Connection100.0
Financial Strength70.2
Relevance11.2
Affinity80.0
Momentum18.7
Presence77.1
Activation60.5
Community50.0
Heritage72.6

Industry Position

#9 in Beauty & Personal Care45 points behind Gillette
600 BPS645 BPS (Gillette)

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