SoftBank

Consumer TechJapanFounded 1981softbank.jp

Japanese investment conglomerate and telecom operator with a massive Vision Fund portfolio.

—/10

Preliminary BPI

#1831 by Data

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Score Breakdown

Reach52.0

Connection24.0

Financial Strength80.8

Relevance21.9

Affinity69.1

Momentum17.4

Presence69.8

Activation28.1

Community50.0

Heritage72.2

#47 in Consumer Tech302 points behind Google

490 BPS792 BPS (Google)

See how SoftBank stacks up against any other brand in the index.