Rankings/Consumer Tech

Consumer Tech Power Rankings

73 brands competing for dominance in consumer tech.

NVIDIA is only 15 points behind Google — will they close the gap?

2nd
N

NVIDIA

Consumer Tech

777

Brand Power Score

#— by BPI

1st
G

Google

Consumer Tech

792

Brand Power Score

#— by BPI

3rd
A

Apple

Consumer Tech

707

Brand Power Score

#— by BPI

#92#4 in cat.
A
Adobe		671
#99#5 in cat.
M
Microsoft		668
#109#6 in cat.
S
Sony		664
#126#7 in cat.
A
ASML		659
#187#8 in cat.
S
Samsung		645
#239#9 in cat.
A
ARM Holdings		633
#322#10 in cat.
T
TSMC		621
#532#11 in cat.
A
AMD		595
#609#12 in cat.
Y
Yandex		588
#669#13 in cat.
D
Didi		582
#670#14 in cat.
G
GoPro		582
#695#15 in cat.
D
DJI		579
#771#16 in cat.
B
Baidu		570
#772#17 in cat.
G
Grab		570
#804#18 in cat.
X
Xiaomi		566
#885#19 in cat.
J
JBL		559
#986#20 in cat.
B
Beats by Dre		551
#1005#21 in cat.
Q
Qualcomm		549
#1155#22 in cat.
S
SK Hynix		537
#1234#23 in cat.
G
Garmin		532
#1261#24 in cat.
F
Foxconn		530
#1262#25 in cat.
L
Lenovo		530
#1290#26 in cat.
L
LG Electronics		528
#1399#27 in cat.
A
ASUS		521
#1427#28 in cat.
M
MediaTek		519
#1435#29 in cat.
D
Dell		518
#1437#30 in cat.
S
Sea Limited		518
#1439#31 in cat.
L
Logitech		518
#1440#32 in cat.
S
Sea Group		518
#1473#33 in cat.
R
Razer		516
#1507#34 in cat.
I
Intel		513
#1513#35 in cat.
N
Nokia		513
#1531#36 in cat.
B
Broadcom		512
#1542#37 in cat.
N
NetEase		511
#1562#38 in cat.
G
GoTo		510
#1591#39 in cat.
T
Tata Group		508
#1650#40 in cat.
M
Murata Manufacturing		504
#1662#41 in cat.
G
Gojek		503
#1680#42 in cat.
F
Fitbit		502
#1702#43 in cat.
H
HP		500
#1731#44 in cat.
E
Ericsson		499
#1807#45 in cat.
H
Huawei		492
#1812#46 in cat.
R
Recruit Holdings		492
#1831#47 in cat.
S
SoftBank		490
#1839#48 in cat.
T
Tokyo Electron		490
#1847#49 in cat.
C
Corsair		489
#1851#50 in cat.
V
Vivo		489
#1880#51 in cat.
T
Totvs		486
#1933#52 in cat.
O
OnePlus		482
#1979#53 in cat.
i
iFlytek		478
#1988#54 in cat.
O
OPPO		477
#1995#55 in cat.
B
Bose		476
#2019#56 in cat.
G
GoTo Group		473
#2111#57 in cat.
Z
ZTE		466
#2217#58 in cat.
F
FPT Corporation		458
#2232#59 in cat.
I
Infineon		457
#2240#60 in cat.
N
Naspers		456
#2268#61 in cat.
S
Sonos		454
#2276#62 in cat.
B
Brother Industries		454
#2292#63 in cat.
R
Realme		453
#2336#64 in cat.
S
SenseTime		448
#2338#65 in cat.
R
Ricoh		448
#2421#66 in cat.
T
Thales		436
#2444#67 in cat.
S
Sumitomo Electric		433
#2481#68 in cat.
H
Hexagon		427
#2643#69 in cat.
K
Konica Minolta		416
#2684#70 in cat.
K
Kaspersky		410
#2692#71 in cat.
A
Avast		409
#2790#72 in cat.
F
Furukawa Electric		395
#2978#73 in cat.
O
OKI Electric		373
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