Rankings/Consumer Tech

Consumer Tech Power Rankings

73 brands competing for dominance in consumer tech.

NVIDIA is only 11 points behind Google — will they close the gap?

2nd
N

NVIDIA

Consumer Tech

780

Brand Power Score

#— by BPI

1st
G

Google

Consumer Tech

791

Brand Power Score

#— by BPI

3rd
A

Apple

Consumer Tech

707

Brand Power Score

#— by BPI

#92#4 in cat.
A
Adobe		671
#97#5 in cat.
M
Microsoft		668
#108#6 in cat.
S
Sony		664
#126#7 in cat.
A
ASML		659
#185#8 in cat.
S
Samsung		645
#237#9 in cat.
A
ARM Holdings		633
#321#10 in cat.
T
TSMC		621
#521#11 in cat.
A
AMD		596
#609#12 in cat.
Y
Yandex		588
#654#13 in cat.
G
GoPro		583
#667#14 in cat.
D
Didi		582
#694#15 in cat.
D
DJI		579
#771#16 in cat.
G
Grab		570
#779#17 in cat.
B
Baidu		569
#802#18 in cat.
X
Xiaomi		566
#893#19 in cat.
J
JBL		558
#980#20 in cat.
B
Beats by Dre		551
#1004#21 in cat.
Q
Qualcomm		549
#1154#22 in cat.
S
SK Hynix		537
#1231#23 in cat.
G
Garmin		532
#1247#24 in cat.
F
Foxconn		531
#1248#25 in cat.
L
Lenovo		531
#1276#26 in cat.
L
LG Electronics		529
#1386#27 in cat.
A
ASUS		522
#1409#28 in cat.
M
MediaTek		520
#1435#29 in cat.
D
Dell		518
#1437#30 in cat.
S
Sea Limited		518
#1454#31 in cat.
L
Logitech		517
#1455#32 in cat.
S
Sea Group		517
#1467#33 in cat.
R
Razer		516
#1505#34 in cat.
I
Intel		513
#1532#35 in cat.
N
Nokia		512
#1542#36 in cat.
N
NetEase		511
#1543#37 in cat.
B
Broadcom		511
#1557#38 in cat.
G
GoTo		510
#1585#39 in cat.
T
Tata Group		508
#1647#40 in cat.
M
Murata Manufacturing		504
#1658#41 in cat.
G
Gojek		503
#1693#42 in cat.
F
Fitbit		501
#1699#43 in cat.
H
HP		500
#1738#44 in cat.
E
Ericsson		498
#1805#45 in cat.
H
Huawei		492
#1822#46 in cat.
R
Recruit Holdings		491
#1829#47 in cat.
S
SoftBank		490
#1837#48 in cat.
T
Tokyo Electron		490
#1844#49 in cat.
C
Corsair		489
#1848#50 in cat.
V
Vivo		489
#1887#51 in cat.
T
Totvs		485
#1928#52 in cat.
O
OnePlus		482
#1978#53 in cat.
i
iFlytek		478
#1988#54 in cat.
O
OPPO		477
#1995#55 in cat.
B
Bose		476
#2016#56 in cat.
G
GoTo Group		473
#2109#57 in cat.
Z
ZTE		466
#2214#58 in cat.
F
FPT Corporation		458
#2238#59 in cat.
N
Naspers		456
#2241#60 in cat.
I
Infineon		456
#2265#61 in cat.
S
Sonos		454
#2273#62 in cat.
B
Brother Industries		454
#2290#63 in cat.
R
Realme		453
#2335#64 in cat.
R
Ricoh		448
#2346#65 in cat.
S
SenseTime		447
#2418#66 in cat.
T
Thales		436
#2440#67 in cat.
S
Sumitomo Electric		433
#2479#68 in cat.
H
Hexagon		427
#2640#69 in cat.
K
Konica Minolta		416
#2683#70 in cat.
K
Kaspersky		410
#2691#71 in cat.
A
Avast		409
#2796#72 in cat.
F
Furukawa Electric		394
#2978#73 in cat.
O
OKI Electric		372
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