Sony

Consumer TechJapanFounded 1946sony.com

Electronics, gaming, entertainment, and financial services conglomerate.

—/10

Preliminary BPI

#109 by Data

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Score Breakdown

Reach78.3

Connection80.0

Financial Strength75.9

Relevance48.7

Affinity79.2

Momentum19.2

Presence86.9

Activation55.9

Community50.0

Heritage82.9

#6 in Consumer Tech128 points behind Google

664 BPS792 BPS (Google)

See how Sony stacks up against any other brand in the index.