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The Ordinary
Skincare brand offering clinical formulations at affordable prices with transparent ingredient lists.
—/10
Preliminary BPI
#958 by Data
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Score Breakdown
Category Scores
Reach57.5
Connection100.0
Financial Strength82.4
Relevance3.9
Affinity76.3
Momentum19.3
Presence75.5
Activation41.1
Community50.0
Heritage45.2
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