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Tropicana
Leading orange juice brand navigating the shift away from sugary breakfast drinks.
—/10
Preliminary BPI
#2416 by Data
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Score Breakdown
Category Scores
Reach43.2
Connection30.0
Financial Strength40.9
Relevance32.7
Affinity66.0
Momentum16.2
Presence65.8
Activation37.4
Community50.0
Heritage82.6
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