W
Chinese microblogging platform serving as the country's dominant public social media space.
—/10
Preliminary BPI
#882 by Data
0 of 50 votes to unlock BPI Rank
How people are ranking this
0 votes
No ranks yet. Be the first →
50 more weighted votes to unlock BPI Rank for this brand.
Score Breakdown
Category Scores
Reach53.7
Connection50.0
Financial Strength66.3
Relevance73.3
Affinity68.3
Momentum15.0
Presence64.3
Activation31.7
Community50.0
Heritage54.5
Compare Weibo
See how Weibo stacks up against any other brand in the index.