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Wendy's
Fast-food chain known for fresh beef burgers and legendary social media presence.
—/10
Preliminary BPI
#1331 by Data
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Score Breakdown
Category Scores
Reach60.7
Connection90.0
Financial Strength61.6
Relevance1.2
Affinity71.8
Momentum17.9
Presence77.1
Activation54.0
Community50.0
Heritage76.6
Industry Position
#19 in Packaged Food & Snacks99 points behind San Miguel
525 BPS624 BPS (San Miguel)
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