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WhatsApp

Social MediaUnited StatesFounded 2009whatsapp.com

End-to-end-encrypted messaging app owned by Meta, used by over two billion people.

/10
Preliminary BPI
#379 by Data
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Score Breakdown

Category Scores

Reach83.9
Connection70.0
Financial Strength42.3
Relevance49.3
Affinity81.1
Momentum19.5
Presence78.8
Activation68.8
Community50.0
Heritage54.5

Industry Position

#18 in Social Media140 points behind Meta
613 BPS753 BPS (Meta)

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