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White Claw
Hard seltzer brand that ignited the seltzer craze and became a cultural phenomenon.
—/10
Preliminary BPI
#1353 by Data
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Score Breakdown
Category Scores
Reach50.6
Connection80.0
Financial Strength40.8
Relevance57.0
Affinity68.1
Momentum14.9
Presence71.2
Activation44.1
Community50.0
Heritage45.2
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