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Xiaomi

Consumer TechChinaFounded 2010mi.com

Chinese electronics company producing smartphones, IoT devices, and smart home products at competitive prices.

/10
Preliminary BPI
#804 by Data
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Score Breakdown

Category Scores

Reach74.3
Connection70.0
Financial Strength78.1
Relevance12.3
Affinity72.3
Momentum18.0
Presence78.5
Activation47.8
Community50.0
Heritage53.4

Industry Position

#18 in Consumer Tech226 points behind Google
566 BPS792 BPS (Google)

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