H
Haier
Chinese multinational home appliances and consumer electronics company, world's largest appliance maker.
—/10
Preliminary BPI
#886 by Data
0 of 50 votes to unlock BPI Rank
How people are ranking this
0 votes
No ranks yet. Be the first →
50 more weighted votes to unlock BPI Rank for this brand.
Score Breakdown
Category Scores
Reach67.1
Connection40.0
Financial Strength74.6
Relevance33.6
Affinity71.9
Momentum18.4
Presence79.2
Activation42.6
Community50.0
Heritage70.9
Industry Position
#16 in Home Electronics & Appliances110 points behind Nespresso
559 BPS669 BPS (Nespresso)
Compare Haier
See how Haier stacks up against any other brand in the index.