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Nespresso
Premium portioned coffee brand by Nestle, pioneering the single-serve capsule market.
—/10
Preliminary BPI
#97 by Data
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Score Breakdown
Category Scores
Reach54.7
Connection50.0
Financial Strength83.0
Relevance100.0
Affinity79.3
Momentum16.4
Presence75.2
Activation52.7
Community50.0
Heritage70.0
Industry Position
#1 in Home Electronics & AppliancesIndustry Leader
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