M
Miele
Miele — Home Electronics & Appliances brand.
—/10
Preliminary BPI
#651 by Data
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Score Breakdown
Category Scores
Reach67.5
Connection82.0
Financial Strength73.0
Relevance25.8
Affinity70.7
Momentum17.9
Presence74.6
Activation50.3
Community50.0
Heritage91.5
Industry Position
#5 in Home Electronics & Appliances85 points behind Nespresso
584 BPS669 BPS (Nespresso)
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